Are you running a successful but stagnate retail business? Are you wondering what might be holding your business back from taking the next step?
While there are many different business strategies designed for operating a successful retail business, each business is unique and requires its own unique solutions. What works for Apple or Microsoft certainly won’t work for Bud’s locally owned and operated hardware store.
That being said, every business should worry about their image and how their services are received in the eyes of the customer. Creating a great impression in the consumer’s mind will help you turn a one-time buyer into a faithful, returning customer.
When it comes to creating this impression, a large part will be determined by the appearance of your retail space. While you might think it’s not as important as the products you actually sell, the arrangement and display of your products can be just as significant when it comes to encouraging the casual shopper to actually make a purchase.
Every retail business will benefit from taking a bit of extra time to clean and organize their retail space. Here are a few reasons why the cleanliness of your retail business should not be underestimated:
First Impressions
In our personal relationships, first impressions can be everything. When it comes to the casual shopper, this remains true. Fitting rooms, restrooms, and even cash register presentation can have an influence on the shopper’s feelings about your business. Even if just one area of your business isn’t clean and organized, the patron might automatically assume the rest of your business is dirty as well, resulting in a less-than-satisfactory customer experience.
Comfort Level
While most people don’t realize it, cleanliness affects the entire shopping process. A dirty and disorganized retail space will make most patrons feel a bit uncomfortable, which will decrease the likelihood of that patron actually making a purchase.
As a retail business owner, you want your patrons to be as comfortable as possible when they enter your store. Even the casual window shopper will spend more time perusing your shop if they feel at ease. Enough time spent browsing will eventually lead to a purchase.
Customer Loyalty
Creating a clean, healthy, and fun retail environment will help you foster customer loyalty and keep faithful buyers coming back year after year. In addition, a customer that feels comfortable in your store and likes the products you offer is more likely to tell a friend or relative about your shop, effectively advertising your business at no additional cost to you!
Increase Profits
Of course, your bottom line dictates what exactly you can do with your business. You might not currently feel as if you’ve got the time or money to devote to extra cleaning and organizing efforts in your store. However, these efforts can go a long way towards helping you improve the profitability of your business.
As mentioned above, the typical shopper will spend more time in stores that are clean and that they feel at ease wandering and browsing in. In most cases, the more time that a customer spends in your store, the more likely they are to make a purchase. Thus, a clean retail space will also be a more profitable retail space.
At Regency Cleaning, we pride ourselves on offering retail cleaning services tailored to nearly every size business. If you’d like to learn more about our services, please visit us online or give us a call today at 1-403-520-7788!
